Ontario Students Against Impaired Driving: Difference between revisions
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=== Media campaigns === |
=== Media campaigns === |
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OSAID's media campaigns have consisted of short films, public service announcements, newsletters, and a DVD. They have received funding by a varying number of organizations, including The Ministry of Transportation, The Ministry of Community Safety and Correctional Services, The Ministry of Health Promotion and Sport, insurance companies such as OTIP/RAEO (Ontario Teachers' Insurance Plan) and the Ontario Mutual Insurance Association, and individual sponsors to their programme.<ref>{{cite web|title=OSAID - Ontairo Students Against Imparied Driving - Sponsors and Supporters|url=https://www.osaid.org/index.php/osaid-corporate-6/sponsors-and-supporters.html|publisher=OSAID|accessdate=20 February 2014}}</ref> |
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{{Close paraphrasing|section|source=https://www.osaid.org/index.php/osaid-corporate-6/osaid-history.html|date=February 2014}} |
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OSAID's media campaigns have consisted of short films, public service announcements, newsletters, and a DVD. They have received funding, in part, by{{Specify|date=February 2014 = }}. |
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In 1990 a short film entitled ''Life of the Party'' was produced by OSAID and nominated for best short education film at Canada's Short Film Festival,{{thirdparty-inline|date=February 2014}} and in 1996 was selected as one of the top ten videos as a resource for educators by the Driver Education Advisory Committee.{{thirdparty-inline|date = February 2014}} [[Public service announcement]]s aired on television in 1991 for six months.<ref name="OSAID history" /> In 1993 [[Ministry of Transportation of Ontario|The Ministry of Transportation]] collaborated in the poster ''Santa Rides with Deers, Not Beers''.{{MIR|date=February 2014}} OSAID teamed with the [[Attorney General D/D Countermeasures Office]] to offer ''Arrive Alive'' video dances in Ontario high schools. |
In 1990 a short film entitled ''Life of the Party'' was produced by OSAID and nominated for best short education film at Canada's Short Film Festival,{{thirdparty-inline|date=February 2014}} and in 1996 was selected as one of the top ten videos as a resource for educators by the Driver Education Advisory Committee.{{thirdparty-inline|date = February 2014}} [[Public service announcement]]s aired on television in 1991 for six months.<ref name="OSAID history" /> In 1993 [[Ministry of Transportation of Ontario|The Ministry of Transportation]] collaborated in the poster ''Santa Rides with Deers, Not Beers''.{{MIR|date=February 2014}} OSAID teamed with the [[Attorney General D/D Countermeasures Office]] to offer ''Arrive Alive'' video dances in Ontario high schools. |
Revision as of 04:03, 20 February 2014
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OSAID (Ontario Students Against Impaired Driving) is an anti-impaired driving initiative which is found across the province of Ontario, Canada, aimed primarily at youth involvement in combating impaired driving. It was founded in 1987[1] and encourages the student population to practice responsible choices and to never to drive while impaired. OSAID chapter members regularly hold awareness raising activities, such as mocktail sales or events aimed at raising awareness about the dangers of driving while impaired.
OSAID describes itself as: "... a provincial youth driven organization peer education, health promotion and injury prevention program that strives to promote smart healthy choices through education and public awareness to prevent tragedies caused by impaired and distracted driving."[2]
Mission
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OSAID's Mission statement: "OSAID is about teens helping teens to consider safe alternatives and new perspectives to the perceived norms about Alcohol, Illicit Drugs, and Dangerous Driving.
OSAID by the numbers:[needs update]
- OSAID positively impacts over ½ million families every year
- OSAID reaches more than 300,000 students annually[3][4]
- 90,000 website viewings per month[as of?]
- Over the past two decades OSAID graduated over 50,000 youth leaders who are now living, working, and driving in communities throughout Canada.
- On an annual basis 5000 parents watch their teenagers grow to become OSAID leaders in their respective communities."[This quote needs a citation]
OSAID's website is: www.osaid.org
History
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The organization was started in 1988 as a collaboration between students, teachers, and police in order to raise awareness to youth about the dangers of driving while impaired.[5] In 1989 the logo was designed and the name OSAID was chosen.[5] A newsletter was created and distributed among about 200 students involved with the project.
The organization began holding workshops and launching various media campaigns in order to get its message out. Scholarships have been awarded to youth shown to be exemplary in raising awareness of driving while under the influence, and continue today.[5]
Media campaigns
OSAID's media campaigns have consisted of short films, public service announcements, newsletters, and a DVD. They have received funding by a varying number of organizations, including The Ministry of Transportation, The Ministry of Community Safety and Correctional Services, The Ministry of Health Promotion and Sport, insurance companies such as OTIP/RAEO (Ontario Teachers' Insurance Plan) and the Ontario Mutual Insurance Association, and individual sponsors to their programme.[6]
In 1990 a short film entitled Life of the Party was produced by OSAID and nominated for best short education film at Canada's Short Film Festival,[third-party source needed] and in 1996 was selected as one of the top ten videos as a resource for educators by the Driver Education Advisory Committee.[third-party source needed] Public service announcements aired on television in 1991 for six months.[5] In 1993 The Ministry of Transportation collaborated in the poster Santa Rides with Deers, Not Beers.Template:MIR OSAID teamed with the Attorney General D/D Countermeasures Office to offer Arrive Alive video dances in Ontario high schools.
The 2009 iDrive Road Stories DVD,[7] a 23-minute video created to educate youth about safe, sober driving, was produced with input from the organization.[8]
OSAID newsletters, such as OSAID Speaks (began in 2010) have been distributed as an online resource through the OSAID website.
2012's "Meet the Challenge" project,Template:MIR produced in partnership with the Ministry of Health Promotion and Sport, took place across the province.[third-party source needed]
OSAID developed and released online cards ("Call Me" cards) to serve as a promise that teens would call a sober driver, if needed, rather than try to drive themselves, with an accompanying contract.
See also
References
- ^ "Ontario Students Against Impaired Driving (OSAID)". Niagara Community Information Database. Retrieved 28 February 2010.
- ^ "OSAID - Ontario Students Against Impaired Driving - Home". OSAID. Retrieved 20 February 2014.
OSAID is a provincial youth driven organization peer education, health promotion and injury prevention program that strives to promote smart healthy choices through education and public awareness to prevent tragedies caused by impaired and distracted driving.
- ^ "Impaired Driving - Programs and Campaigns". Ministry of Transportation. June 20, 2010. Retrieved 16 February 2014.
- ^ "OSAID ~ Ontario Students Against Impaired Driving". Youth For Road Safety. Retrieved 17 February 2014.
- ^ a b c d "OSAID - Ontairo Students Against Impaired Driving - OSAID History". OSAID. Retrieved 20 February 2014.
- ^ "OSAID - Ontairo Students Against Imparied Driving - Sponsors and Supporters". OSAID. Retrieved 20 February 2014.
- ^ "OSAID - Ontario Students Against Impaired Driving - iDrive Road Stories". OSAID. Retrieved 17 February 2014.
- ^ "iDRIVE - Transport Canada". Transport Canada. 2013-12-10. Retrieved 17 February 2014.
- The Healthline
- Niagara Community Information Database
- Marymount Academy, Sudbury
- Haldimand Norfolk Information Centre
- Information Cambridge and North Dumfries Community Services Database